NAPL Conference Podcasts: March 2007

Tuesday, March 13, 2007

NAPL Top Managment Conference "TMC Update" #10: A conversation about effective marketing, 3/11/2007

>NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #10 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

Barbara Pellow

This podcast features a conversation with Barbara Pellow, director of Business Development Strategies and Custom Communications Services at InfoTrends, about effective marketing of graphic communications companies. The conversation is led by Cynthia Valentino, NAPL senior director of marketing and media relations.

Download the podcast here (17.9 mb stereo MP3 file, 13:02 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin, Pellow, InfoTrends

Saturday, March 10, 2007

NAPL Top Managment Conference "TMC Update" #9: A Roundtable Panel Discussion on "Making Your Mailings Letter Perfect," 3/10/2007

NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #9 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features a roundtable discussion led by Cynthia Valentino, NAPL senior director of marketing and media relations with industry experts from a Friday, March 9 panel at the Top Management Conference.

Appearing on the podcast are:

Mary Ann Bennett, president of The Bennett Group, Rochester, NY

Ben Cooper, a principal with Williams & Jensen, Washington, DC.

Leo Raymond, director of postal affairs, Mailing and Fulfillment Association, Alexandria, VA.

Download the podcast here (30.6 mb stereo MP3 file, 22:18 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin, Cooper, MFSA,Bennett,Leo Raymond

NAPL Top Managment Conference "TMC Update" #8: A Roundtable Panel Discussion on Digital and Variable Printing, 3/10/2007

NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #8 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features a roundtable discussion led by Howard Fenton of NAPL with industry experts from his Friday, March 9 panel at the Top Management Conference.

Appearing on the podcast with Howie are:

Tom Conley, President of LectraMedia, Nevada City, CA.

John Mahoney, President of The Mahoney Company, Santa Clara, CA.

Bob Radzis of RT Associates, Arlington Heights, IL.

Download the podcast here (16.9 mb stereo MP3 file, 18:32 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, digital,variable, top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

NAPL Top Managment Conference "TMC Update" #7: A Conversation on Print Distribution Trends, 3/9/2007

NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #7 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features a conversation with Robert Whitton, managing director of the R&E Council of NAPL, about trends in print distribution. Leading the conversation is Cynthia Valentino, NAPL's senior director of marketing and media relations.

Download the podcast here (17.6 mb stereo MP3 file, 19:17 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, distribution, whitton, R&E Council, top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

Friday, March 09, 2007

NAPL Top Managment Conference "TMC Update" #6: Panel of Leading Printers Discusses Best Practices, 3/9/2007

NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #6 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features a panel discussion with leading printers about their approach to "best practices." The conversation is led by NAPL's President and CEO, Joseph P. Truncale, CAE.

Panel participants are:

Maudie Briggs, president and CEO, Morrison Communications, Morristown, TN

Don Bergeron, executive vice president, Daily Printing, Plymouth, MN

Jerry Mechell, president, Swifty Printing & Graphics, Arlington, TX

Download the podcast here (37.8 mb stereo MP3 file, 40:20 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, best practices, customer service,top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

Thursday, March 08, 2007

NAPL Top Managment Conference "TMC Update" #5: Using Financial Measurement Effectively 3/8/2007

NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #5 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features a conversation with Tim Poole, partner in Dome Printing, Sacramento, CA and David Pitts, founder and president of Classic Graphics, Charlotte, NC, presenters at the TMC Conference, about their successful approach to using financial and key performance measures to improve profitability for their graphic communications companies.

Hosting the conversation is Cynthia Valentino, NAPL senior director, marketing and media relations.

Download the podcast here (12.0 mb stereo MP3 file, 13:07 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, financial,measures,top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

NAPL Top Managment Conference "TMC Update" #4: Selling into Vertical Markets 3/8/2007

This podcast features a conversation with Bill Gilmer of Wordsprint Printing & Graphic Communications of Wytheville, VA, a participant in the TMC Conference, about his highly successful approach to selling graphic communications services into niche vertical markets.

Hosting the conversation is John Hyde, NAPL vice president and senior consultant.

Download the podcast here (13.0 mb stereo MP3 file, 14:17 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, customer service,top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

NAPL Top Managment Conference "TMC Update" #3: Strategic Assessments for Graphic Communications Companies 3/8/2007

NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #3 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features a conversation with Tim Fischer, executive vice president and chief operating officer of NAPL, about his presentation on "Strategic Assessments: A Road Map of How and What to Measure," from the TMC Conference.

Hosting the conversation is Cynthia Valentino, NAPL's senior director of marketing and media relations

Download the podcast here (8.8 mb stereo MP3 file, 9:24 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL,strategic assessment,top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

NAPL Top Managment Conference "TMC Update" #2: Serve Thy Customer 3/8/2007

NAPL, the trade association for excellence in graphic communications management, is pleased to present Episode #2 in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features a conversation with Gregg Davies of Action Printing, Andrew Field of PrintingForLess.com, and Dick Westfall, an NAPL Board Member and leading industry expert on customer service. Hosting the conversation is Cynthia Valentino, NAPL's senior director of marketing and media relations

Download the podcast here (11.1 mb stereo MP3 file, 11:50 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

Keywords: NAPL, customer service,top management conference,tmc,Santa Barbara,forum,conference,printing,press,graphic,communications,NJ, Paramus, podcast, lubetkin

Tuesday, March 06, 2007

NAPL Top Management Conference "TMC UPDATE" Podcast #1: Peter Winters of The Winters Group

NAPL, the trade association for excellence in graphic communications management, is pleased to present the first in a series of podcasts reporting "live from the scene" about the activities and speakers at NAPL's Top Management Conference, taking place this week, March 7-11, in Santa Barbara.

This podcast features an interview with leading sales consultant and business coach Peter Winters, president of The Winters Group & Associates LLC, who will be speaking at the TMC Conference on Saturday, March 10 about "Decommoditizing the Print Business - Strategies for Reengineering the selling process." This methodology helps graphic communications companies transform their sales efforts from job-by-job transactional selling to consultative selling, which results in longer-term, more profitable engagements with customers.

Peter Winters

Download the podcast here (20.6 mb stereo MP3 file, 14:37 duration).

For information about the many benefits of membership in NAPL, call (800) 642-6275, Option 4, or visit www.napl.org.

NAPL Conference Preview Podcast: May 2, 2007 Seminar, Decommoditizing the Print Business, with Peter Winters of The Winters Group

NAPL, the trade association for excellence in graphic communications management, is pleased to present a Conference Preview Podcast for its upcoming seminar on "Decommoditizing the Print Business - Strategies for Reengineering the selling process," taking place May 2, 2007 at EFI in Foster City, CA.

This podcast features an interview with leading sales consultant and business coach Peter Winters, president of The Winters Group & Associates LLC, who will be speaking at the May 2 seminar about his sales training methodology that helps graphic communications companies transform their sales efforts from job-by-job transactional selling to consultative selling, which results in longer-term, more profitable engagements with customers.